Welcome to Women Unlearning Norms (WUN)

Founded by Dr. Heather Waitman, WUN is dedicated to helping women, men, and business leaders see women with fresh eyes. Inspired by years of research on women underrepresented in leadership roles worldwide, our mission is clear: Revolutionize Women.

We share stories, strategies, and insights from some of the most powerful women in business and beyond—showing how women are unlearning norms, reclaiming authority, and transforming themselves.

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At WUN, we believe that women are far more powerful than they often realize. Unlocking their full potential creates limitless opportunities—not only for women but for organizations globally.

We provide practical tools and techniques to help women, men, and business leaders:

• Identify and challenge limiting norms about women

• Acknowledge and unlearn internalized barriers

• Recognize the deeper dimensions of women’s skills and talents

 

The result? Organizations that champion women see higher performance, greater productivity, and measurable impact, while empowering women to define success on their own terms.

About Dr. Heather Waitman:

Dr. Waitman is the founder of WUN. She has over 25 years of experience in leadership, and served 16 years as Senior Executive Vice President of Human Resources and Workforce Management at a large nonprofit. She taught as an adjunct professor at Long Island University and Dominican College in New York. She is a recognized thought leader in women’s leadership, organizational transformation, and talent development.

Through WUN, Dr. Waitman provides insights and guidance that reframe how women are seen, valued, and empowered, helping individuals and organizations embrace transformative change.